If you'd like to build a die-hard fanbase for your music in 2025, understanding the process that transforms an uninterested listener into a devoted fan is crucial.

Do you dread promoting / marketing / selling your music? So did I for my entire "first" music career (from 1994 to 2011). Until (through building my coaching business since 2012) I realised this...

Here's the problem all musicians attempting to build an artist music career and/or business have - and the solution available to all of us...

How might a famous Victorian novelist release an album?

"I know I must do this marketing stuff; it's a necessary evil." Everything around releasing your music (marketing, promotion, etc.) is NOT a necessary "evil". It is a necessary step in the creative process. But not one you want to bring into the studio. Or one you want to view as being different from your music. If that sounds contradictory listen to this episode...

"Why would I bother releasing my music if no one's there to hear it?" This is a classic case of "chicken-or-eggitis"...

To be transparent, I feel enormous resistance to releasing my music "properly" (i.e. not just on a podcast feed).This isn't because I fear bad feedback or what people will think. The reason is behind the utter destruction of my previous music career...

Now I'm on the path to becoming a quality singer/songwriter (by focusing on high quantity), I've realised it's already time for me to take the next step. In fact, take... THE LEAP!